News and drill-downs about Data, MarTech, and Customer Analytics.

IoT Data Management for Smart Cities: Innovating Public Lighting with Trailslight - BitBang

11 December 2024

IoT Data Management for Smart Cities: Innovating Public Lighting with Trailslight

Trailslight’s sound-based smart lighting enables sustainable Smart Cities with efficient data management and actionable insights.

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CastorDoc + BitBang: A Partnership for Well-Governed Data - BitBang

04 December 2024

CastorDoc + BitBang: A Partnership for Well-Governed Data

BitBang and CastorDoc are revolutionizing data governance, enabling businesses to maximize value from high-quality data.

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Google’s Shift in Third-Party Cookie Policy: Implications for Brands and Marketers - BitBang

28 November 2024

Google’s Shift in Third-Party Cookie Policy: Implications for Brands and Marketers

Google’s new cookie strategy reshapes marketing, emphasizing first-party data and privacy-focused solutions.

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Boosting ADAS Calibration Efficiency with GenAI in Automotive Support - BitBang

27 November 2024

Boosting ADAS Calibration Efficiency with GenAI in Automotive Support

The AI-Cares project uses GenAI to streamline ADAS calibration, improving efficiency and accuracy for automotive professionals.

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Why Your Brand Needs a Custom UMM - BitBang

30 September 2024

Why Your Brand Needs a Custom UMM

Learn why a custom UMM model is key for your brand, providing tailored insights and AI-driven analysis.

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Leveraging Synthetic Data in UMM: A New Frontier for Marketers - BitBang

18 September 2024

Leveraging Synthetic Data in UMM: A New Frontier for Marketers

GenAI powered synthetic data transforms UMM by enhancing datasets, privacy, and marketing insights.

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How AI and GenAI Advance Unified Marketing Measurement - BitBang

12 September 2024

How AI and GenAI Advance Unified Marketing Measurement

AI and GenAI are revolutionizing UMM and optimizing marketing strategies to deliver tailored omnichannel insights.

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Amplitude and BitBang: Partnership Announcement - BitBang

24 July 2024

Amplitude and BitBang: Partnership Announcement

BitBang partners with Amplitude to enhance data-driven strategies, providing insights into the customer journey.

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