Managing and analysing data from a variety of social sources to create an in-depth, balanced view of how the company is performing, while monitoring public perception of both the strategy and the competition.
What we do
To do this, we monitor online conversations, analyzing how well brand communication pushes through official social media channels. We also build a structured methodology to identify useful KPIs and analysis approaches based on client objectives.
What you get
The social media listening project allows us to gain meaningful insights into brand reception on social media. Social activities can now be driven 100% by audience feedback and results – and with access to real-time data, teams can modify and improve social media marketing activities at speed.