Are your digital KPI results – such as bounce rate, content consumption and average order value – unimpressive in comparison to what your competitors are achieving? To improve this, we aim at creating a marketing strategy that integrates cross-selling and up-selling opportunities at major touchpoints. To do this, it is essential to create contextualized and personalized browsing experiences for the customer base.

We set up an optimization platform for product catalog management, integrating a data management platform to make it easy to respond to the needs of different audiences. This integrates with an analytics platform for advanced, high-quality data analysis that can be used to show the customers customized product recommendations in real-time.

Extensive testing and optimisation leads to increased engagement across all channels involved in the project, with consistent improvements in conversion rate. Products are more visible thanks to more reach gained by product pages, whilst a smoother navigation experience leads to more revenue spent per visitor and more time spent on site.

Increased engagement - BitBang

Increased engagement

Improved conversion rates - BitBang

Improved conversion rates

Smoother navigation experience - BitBang

Smoother navigation experience