Data Bit by Bit

Powerful models aren’t enough: without reliable data, artificial intelligence doesn’t work. In this episode, Andrea De Marco explores the concept of “AI-ready data” and explains why completeness, consistency, traceability, and governance are essential requirements for the success of any AI project. From digital twins to synthetic data and evaluation frameworks, discover how to prepare your data for the new era of automation.

Retail Media is the new frontier of data monetization and digital advertising.

In this episode, Andrea Bedeschi explores how to build an effective Retail Media Network, examining the opportunities for brands and retailers, the organizational challenges, the issues related to privacy and standardization, and the growing role of data clean rooms and customer audiences.

An essential deep dive for anyone looking to turn data into value.

Defining what a data strategy is not is essential to avoid common pitfalls.

In this second part, Giovanni Lorenzoni, CEO of BitBang, clarifies the most widespread misunderstandings – from confusing it with technical architecture or purely visionary documents, to the risk of confining it to a single department.
A concrete reflection on how to keep the data strategy a “living” document, able to adapt to the business and generate real value over time.

Data is the engine of modern businesses, but without a true strategy, it remains untapped potential.

In this first episode, we explore what a Data Strategy is, its key pillars (strategy, operations, culture, and program), and why it is the cornerstone of becoming truly data-driven.
A journey through vision, technology, and cultural change — for those who want to turn data into real value.