Forrester’s Overview of 16 Providers
Forrester’s The Marketing Measurement And Optimization Services Landscape, Q3 2025 report gathers insights from 16 diverse providers that vary by size, type of offering, geography, and business scenario differentiation.
Forrester discusses the importance of marketing measurement and optimization service providers in today’s business landscape.
Marketing professionals engage marketing measurement and optimization services to:
- Measure incremental marketing effectiveness across channels
- Recommend optimal media budget allocation
- Create forward-looking scenario plans
The Forrester Marketing Measurement And Optimization Services Landscape report underlines the critical role marketing measurement and optimization service providers play across various business maturity levels.
Forrester outlines top business scenarios for marketing measurement and optimization services market.
The core business scenarios that buyers prioritize when selecting marketing measurement and optimization providers include:
- Strategic Marketing Mix Analysis and Reporting
- Experimental Design
- Marketing Budget Optimization
- Scenario Planning for Marketing Strategy
- Unified Measurement Analysis
BitBang self-reported that clients most often select them for these three extended business scenarios:
- Attribution Modeling
- Data Quality Diagnostics
- Owned / Earned Marketing Measurement
Check out the report for an independent third-party analysis of today’s marketing measurement and optimization services market and the chance to gain a deeper understanding of how to navigate an evolving landscape.
BitBang’s Commitment to Data-Driven Decision Making
BitBang is an independent and innovation-driven consultancy firm, specializing in data, analytics, and AI. With advanced expertise and a cutting-edge network of technological partnerships, BitBang designs and executes tailored, end-to-end solutions that enable data-driven decision-making and drive measurable business growth.
