Customer Data Forum: Fourth Edition

Christopher Adelman, CEO, CDP Institute | CEO & Founder, Customer Data Alliance
Chris Adelman leads both the Customer Data Platform Institute and the Customer Data Alliance, two vendor neutral organizations focused on advancing education and best practices in customer data management. His recent industry analyses highlight how AI is reshaping CDP architectures and the strategic choices organizations are making as data becomes increasingly central to customer experience.

Ivana Bartoletti, Author & Expert in Responsible Innovation and AI Governance
Ivana Bartoletti is an internationally recognized leader in privacy, ethics, and artificial intelligence who works with global organizations to address challenges related to data, governance, and AI. She is a Visiting Executive Cybersecurity and Policy Fellow at Virginia Tech University and an AI expert for the Council of Europe. She is also deeply committed to advancing gender equality and diversity in the technology sector.

Ivana is a co-founder of Women Leading in AI and the author of numerous publications on artificial intelligence. She is a highly sought-after keynote speaker worldwide and a recipient of several prestigious international awards, including the 2022 Privacy Leader of the Year: Technology Award.

Adam Greco, Product Evangelist, Hightouch
Adam Greco is one of the leaders of the data industry. As one of Omniture’s earliest customers and employees and a data consultant, he has helped thousands of organizations improve their digital properties through data. Adam has blogged extensively about data and authored the preeminent book on Adobe Analytics. Adam has held strategic roles at Salesforce, Amplitude, and several other leading organizations. He has served as a board member of several data technology providers and has won several awards from the Digital Analytics Association. Adam is a product evangelist at Hightouch, where he helps leading organizations strategize around using data to accelerate growth.

Frans Riemersma, Martech Analyst, Consultant and Founder, Martech Tribe
Frans Riemersma is the founder of MartechTribe, known for its research on marketing technology stacks and for producing the MartechMap, a widely referenced resource for navigating the evolving MarTech ecosystem. He brings practical, research driven insight from years of helping organizations align strategy, operating models, and technology to build effective customer technology stacks.

Alessio Triscari, SME Customer Contact Strategy Lead, Nexi
Responsible end to end for the management of Nexi’s SME customer contact strategy, covering analytics and business insight generation, as well as the commercial and transactional management of customer journeys across an omnichannel ecosystem including direct, digital, face to face, and telephone channels. An expert in data and business and digital transformation, they lead the transition to a customer‑centric operating model by leveraging data, future‑proof technologies, and the design of personalized customer journeys, in collaboration with cross‑functional teams including data analysts, marketing automation experts, and project managers.

Marco Visentin, Professor of Economics and Business Management, Department of Business Studies, Alma Mater Studiorum – University of Bologna
Marco Visentin is an Associate Professor of Business Economics and Management at the University of Bologna, Department of Management Sciences, where his research focuses primarily on marketing. He also teaches philosophy, integrating theoretical and managerial perspectives into his academic work. He is Program Director of the Master’s Degree in Service Management (SEM) and coordinates the SIM Doctoral Colloquium of the Italian Marketing Society. He also serves as Associate Editor for Italy for the Italian Journal of Marketing. He is the author of numerous publications in international academic journals.