News and drill-downs about Data, MarTech, and Customer Analytics.

Why You Need to be Tracking Journey Analytics - BitBang

19 November 2021

Why You Need to be Tracking Journey Analytics

The customer journey is complex — spanning platforms, touchpoints, and points of purchase. As much as we might…

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BitBang Launch Into Industry 4.0 - BitBang

18 November 2021

BitBang Launch Into Industry 4.0

BitBang partakes in Technological Innovation Projects promoted by BI-REX, the Industry 4.0 Competence Centre specialising in Big Data….

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The 5 Biggest Benefits of Customer Data Platforms - BitBang

15 October 2021

The 5 Biggest Benefits of Customer Data Platforms

Customer data platforms (CDPs) are growing in importance for a reason. According to Aberdeen, 91% of companies will…

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