BitBang is thrilled to announce the opening of the Italy Chapter of the Customer Data Platform Institute.
The Customer Data Platform Institute was founded in 2016 by David Raab, a long-time marketing technology consultant and industry analyst, who was the first to coin the term “customer data platform” in 2013. Raab continued to develop the CDP concept in writings and presentations in the following years.
The purpose of the CDP Institute is to explain the CDP category to potential users, technology companies, media, and others. The Institute offers a learning library, industry reports, newsletter, workshops and trainings, and events.
The Italy chapter of the CDP Institute will focus on providing these services to the Italian market, expanding industry knowledge and usage of customer data platforms in Italy.