Google’s Shift in Third-Party Cookie Policy: Implications for Brands and Marketers - BitBang

28 November 2024

Google’s Shift in Third-Party Cookie Policy: Implications for Brands and Marketers

Google’s new cookie strategy reshapes marketing, emphasizing first-party data and privacy-focused solutions.

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Amplitude and BitBang: Partnership Announcement - BitBang

24 July 2024

Amplitude and BitBang: Partnership Announcement

BitBang partners with Amplitude to enhance data-driven strategies, providing insights into the customer journey.

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Why and How to Save Your Google Universal Analytics Data - BitBang

15 March 2024

Why and How to Save Your Google Universal Analytics Data

Discover why owning Digital Data is crucial for strategic data analytics and digital marketing.

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Google Consent Mode v2: The Impact on Digital Analytics and Campaigns - BitBang

28 February 2024

Google Consent Mode v2: The Impact on Digital Analytics and Campaigns

Companies upgrading from Google Ads to Google Consent Mode v2 should evaluate the impact of this switch.

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Trend Report on Migration to Google Analytics 4 - BitBang

23 May 2023

Trend Report on Migration to Google Analytics 4

As Google Analytics UA shuts down, companies are advised to use the transition to GA4 as a growth opportunity.

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BitBang and Funnel Team Up to Deliver Better Data Analytics and Insights at Scale - BitBang

25 July 2022

BitBang and Funnel Team Up to Deliver Better Data Analytics and Insights at Scale

New Partnership BitBang is excited to be partnering with Funnel to strengthen their tools for data analytics and…

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BitBang Develops the Next Generation of Data and Digital Marketing Analysts - BitBang

16 June 2022

BitBang Develops the Next Generation of Data and Digital Marketing Analysts

BitBang Trainee Nicola Ronzoni and CTO Andrea De Marco publish research At the beginning of 2022, Nicola Ronzoni,…

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Why You Need to be Tracking Journey Analytics - BitBang

19 November 2021

Why You Need to be Tracking Journey Analytics

The customer journey is complex — spanning platforms, touchpoints, and points of purchase. As much as we might…

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