We are now a few months away from the shutdown of Google Analytics UA, both free and 360: the subsequent forced switch to GA4 or another analytics tool has had a big impact on companies.
“Most Migrating Companies Are Not Thinking Strategically About Their Digital Analytics Needs” indicates Forrester in its recent report (Use The Google Analytics 4 Migration As An Opportunity To Evolve Your Digital Analytics Strategy, Forrester Research, Inc., May 5th 2023).
In our webinar last March, we suggested approaching the GA UA shutdown from a strategic perspective and as an opportunity for growth, but we know that it is not easy for companies to embed high-level reasoning and the resulting operational choices within their day-to-day operations – moreover, with an externally imposed deadline.
BitBang has been dealing with Digital Analytics since 2003, when it was called Web Analytics and was a brand new discipline in Italy. In these 20 years we have lived the technological evolution at the forefront – with all its novelties, revolutions, and paradigm shifts – helping our clients to navigate it and always get the best out of it for their business.