Analytics

Collect, measure, and analyze data from websites and apps.
We can leverage a range of tools and manage complex setups, migrations, and server-side tracking.

We can support you in ensuring your tracking system is compliant with privacy rules and respectful of customers' data and choices.

When the digital property is a product itself, the product management team needs to keep track of how functionalities perform and how customers interact: that is what Product Analytics is for.

Our team is ready to deliver these insights for you using the most advanced and specialized tools.

Events triggered and pages viewed do not provide the full picture of a user experience. With state-of-the-art customer experience analytics, you can gather precious information about in-page events: forms, heatmaps, weaknesses, and the strength of the UX.

We help you analyze user behavior across touchpoints — so that you can optimize usability and improve the user experience according to customer expectations and behavior. 

With Voice of the Customer (VoC) analytics, you gain insights by asking customers directly through surveys like Net Promoter Score (NPS).

We can help you generate surveys, and draw the most value from the responses you get by leveraging advanced AI-based techniques.

Our Social Analytics and Social Listening services provide you with metrics and KPIs to measure the performance of your social media properties and identify chances for improvement — also from a cross-channel point of view.

Understand your customer base by merging multiple data sources: Digital Analytics, Customer Experience Analytics, CRM, sales, and more.

Find the tools and build the practices you need to get automated real-time customer profiles and segments: the foundation for personalized marketing, targeting, and customer service.

You need to be able to follow your customers across every channel to get the insights you need to meet their expectations and grow your business.

We can help you merge physical and digital channels, so you can build lasting and profitable relationships that boost retention and revenue.

Marketing Measurement provides marketers with tools and processes to track the outcome of their cross-channel activities, and to plan budget allocation based on past performances with Marketing Resource Management.