The Customer Data Platform Institute is offering a course that delves into three distinct methods through which a company can choose to adopt a CDP.
A Customer Data Platform is a solution designed to optimize customer data collected by the company – creating and enhancing profiles, constructing segments, etc. – and leveraging them for activation and communication.
If you’re in the process of selecting a CDP, this course will assist you in understanding the nuances and implications of different approaches and help you choose the one that best aligns with the specific needs of your business.
The course is free of charge and conducted in English. You can access it through the panel at the bottom of this page or via this link: Go to the course “Build, Buy, or Compose: Picking the Best Approach to Your Company CDP”.
BitBang serves as the Italian Chapter of the Customer Data Platform Institute.