Clients can now leverage their highly curated Customer Data for an even easier, timely, and personalized engagement.
BitBang, a Data & AI consulting company with a focus on Customer Data and MarTech, today announced that it has joined the Braze Alloys program as an official solutions partner. By joining Braze Alloys, BitBang becomes part of a curated ecosystem of best-in-breed technology and solutions partners to help integrate, customize, and amplify customer engagement capabilities.
The program makes it easier for BitBang’s clients to leverage Braze and its ecosystem of technology partners to provide users with highly personalized and highly effective brand experiences at scale.
BitBang’s mission is to empower companies to curate their data-driven marketing strategies end-to-end. BitBang’s offer includes collecting customer data, guaranteeing data quality, managing customer identities, safeguarding privacy, insights mining from qualitative and quantitative data sourced from multiple tools, activating customer data for personalized campaigns, and measuring marketing efforts and customers’ value through ad hoc KPIs. Braze complements this pipeline by offering marketers a state-of-the-art tool for cross-channel engagement and real time personalized conversations.
BitBang’s CEO Giovanni Lorenzoni states, “Our way of working is firmly rooted in partnerships and innovation. For this reason, we are excited to add Braze into our service offerings and thus elevate our clients’ data-driven marketing practices”.
Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze strongly believes in the power of partners and ecosystems, and understands that in order to effectively connect with customers today, a fully integrable customer engagement platform is critical. The Braze Alloys Partner Program was launched in 2018 in an effort to help customers augment and deploy relevant, memorable experiences built on the Braze customer engagement platform.
The program has since grown to include 200+ technology partners, enabling brands to carry out real-time customer experiences with a faster time-to-delivery, as well as 1,600+ solutions partners to help customers conceptualize creative campaigns and integrate the Braze platform.
To learn more about Braze Alloys, visit: https://www.braze.com/partners
BitBang understands first-party customer data as the cornerstone of modern marketing activities. The steadily increasing number of channels is a reality for every marketer, and AI is ready to provide decisive support that needs to be harnessed and mastered. In this scenario it is paramount that companies strategically plan and carefully execute the collection, management and activation of Customer Data in order to get the most value – and trust – out of them. This is precisely where BitBang’s support lies.
