We are now just a few months away from the shutdown of both the free and 360 versions of Google Analytics UA. The impending transition to GA4 or another analytics tool has significantly impacted companies.
“Most Migrating Companies Are Not Thinking Strategically About Their Digital Analytics Needs” states Forrester in its recent report (Use The Google Analytics 4 Migration As An Opportunity To Evolve Your Digital Analytics Strategy, Forrester Research, Inc., May 5th 2023).
In our webinar last March, we recommended approaching the GA UA shutdown strategically and viewing it as an opportunity for growth. However, we recognize that integrating high-level reasoning and the necessary operational changes into daily operations can be challenging for companies, especially with an externally imposed deadline.
BitBang has been at the forefront of Digital Analytics since 2003, back when it was still called Web Analytics and was an emerging field in Italy. Over the past 20 years, we have witnessed and adapted to technological evolution, embracing new developments, revolutions, and paradigm shifts. Throughout this journey, we have helped our clients navigate these changes and consistently achieve the best outcomes for their businesses.
