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Date

11 June 2024

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Time

08:30 - 17:30

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Location

NH Milano Congress Centre

(View on Google Maps)

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Language

Italian

In partnership with

At CXO 2024, with over 200 Customer Experience Leaders and 20 Case Studies dedicated to consumer experience, we will be discussing:

  • Data Analysis for a Sophisticated Customer Journey: strategies to improve purchase tracking and optimize sales strategies to enhance customer experience.
  • Employee and Customer Care Experience: Conversational AI & Gamification to strengthen the bond with employees and improve the customer care relationship.
  • Targeting Gen Z and Millennials: Generative AI and new platforms, such as TikTok, to intercept new needs for new generations.
  • The use of predictive metrics to evaluate customer sentiment and predict demand trends.
Giovanni Lorenzoni

Giovanni Lorenzoni

BitBang

CEO

Valentina Adorno

Valentina Adorno

BitBang

Head of Data Science

09:40: La Customer Experience e la Data Driven Company incontrano l’AI generativa e non solo: come misurarne l’efficacia?

The panel will discuss the opportunities generative AI presents for enhancing productivity and customer experience, comparing it with traditional AI adoption to find effective integration strategies.

Giovanni Lorenzoni will explore how generative AI can be truly differentiating compared to established AI technologies and under what conditions.

12:05: L'analisi dei dati per evitare il Churn ed ottimizzare Customer Lifetime Value

  • Impatto dell’Analisi dei Dati e dell’Iper Profilazione di Camomilla su CX e Fidelizzazione al Brand
  • Intelligenza Artificiale e Voce del Cliente: DHL coglie le esigenze in Real Time offrendo una CX in linea con i Trend di mercato
  • Da Customer Journey a Customer Realtionship Journey: la visione di Bluvacanze
  • Ottimizzare Customer Experience e Fidelizzazione attraverso l’Analisi dei dati e il Machine Learning: BitBang riduce l’abbandono e massimizza il Valore del Cliente