Date
8 May 2025
Time
10:00 – 17:00 + Networking Aperitivo
Location
Fondazione Riccardo Catella, Milan
(View on Google Maps)
Language
Italian / English
In Partnership With
Diamond Sponsors
Gold Sponsors
Silver Sponsors
Bronze Sponsors
About the Event
Customer Data Platform Day 2025: Leverage Customer Data. Elevate Business.
Join the premier event dedicated to unlocking the full potential of customer data and AI-driven marketing.
As the Italian market increasingly embraces Customer Data Platforms (CDPs), businesses must evolve to stay ahead. AI-driven insights, real-time engagement, and composable architectures are redefining the MarTech landscape — making CDPs the critical link between data, activation, and customer experience.
CDP Day is a one-day event designed for Business Decision Makers who want to stay ahead in the ever-evolving MarTech space.
Why Attend?
- Gain expert insights from industry leaders.
- Explore real-world CDP use cases and success stories.
- Discover how AI is revolutionizing marketing personalization.
- Network with peers and decision-makers over an aperitivo.
CDP Day 2025 is organized by BitBang on behalf of the CDP Institute Italy Chapter, bringing together innovators, brands, and technology experts for a full day of thought leadership and actionable strategies.
Whether you’re looking to maximize your data strategy, showcase your brand as a thought leader, or connect with key stakeholders, CDP Day is where the future of customer data takes shape.
Agenda
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9:30Registration & Networking Coffee -
10:00Welcome & Introduction - Giovanni Lorenzoni, CDPI Italy Representative
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10:20The State of the CDP Industry - David Raab, CDP Institute Founder
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10:35Keynote Speech: You’ve got the Stack. Now Create the Spark - Frans Riemersma, Martech Tribe
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11:05Personalization at Scale: How Facile.it Leveraged Its CDP with Hightouch - Marco Saletta, Facile.it
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11:25The Future of CDPs / CDPs From the Future. Should We Invest In A CDP Right Now? - Andrea Bedeschi, BitBang
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11:45Keynote Speech: Implementing and Driving Business Value with a CDP - Diana Comsa, Condè Nast
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12:15Networking Lunch
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13:30Alpitour World and the Journey to Personalization: Why Alpitour Chose Tealium's CDP - Davide Quaranta, Alpitour World
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13:40Talk Show with PhotoSì & Braze
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14:00Data That Unite with Scalapay and Amplitude - Francesca Spatafora, Scalapay & Luigi Radicati, Scalapay
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14:10Governing the Data Revolution: Data & AI Governance in Banks - Marco Rotoloni, ABI Lab
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14:30Coffee Break
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15:20The Role of Data in Delivering Exceptional Ecommerce Experiences: A Fireside Chat with Marienza Benedetti, Electrolux and Francesco Doveri, Dynamic Yield by Mastercard
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15:30Sponsor Spotlight: Live Q&A
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16:10Keynote Speech: The Next Play: Rethinking Competition, Culture, and the Future of Business - Alberto Mattiello, Retail Hub
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16:40Closure
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17:00Networking Aperitivo
David Raab
CDP Institute
Founder
Giovanni Lorenzoni
BitBang
CDP Institute Italy Representative
Andrea Bedeschi
BitBang
Executive Advisor
Diana Comsa
Condé Nast
Global Director - Customer Data Products
Frans Riemersma
Martech Tribe
Martech Analyst & Consultant
Alberto Mattiello
Retail Hub
Business Futurist, Speaker, Author, Entrepreneur
Marco Rotoloni
ABI Lab
Co-Head of Research
Marco Saletta
Facile.it
Head of Data
Francesca Spatafora
Scalapay
Senior Product Manager
Luigi Radicati
Scalapay
Product Manager
Marienza Benedetti
Electrolux
eCommerce and Growth Manager
Davide Quaranta
Alpitour World
Customer Experience & Design Manager
Alessandro Tripi
PhotoSì
Senior CRM Manager
Main Themes
Understanding CDPs
The Future of CDPs
Industry Specific Use Cases
The Value of CDPs within an AI Approach
Marketing Personalization
Customer Experience
About Our Key Note Speakers
David Raab, CDP Institute Founder
David Raab, a prominent marketing technology consultant and industry analyst, coined the term “Customer Data Platform” (CDP) in 2013 after identifying emerging tools that unified customer data from multiple sources. He published the first CDP industry report that year and has since shaped the field through research, writings, and presentations. In 2016, he founded the CDP Institute to educate and connect industry players.
Diana Comsa, Global Director – Customer Data Products, Condé Nast
Diana Comsa is an international marketer and martech enthusiast, with a diverse track record in over 30 countries across the retail and media industries. In her role at Conde Nast, Diana is in charge of enabling customer experiences through a solid foundation of first party data and implementation of customer data platforms across all markets and brands like Vogue, Wired, Vanity Fair, The New Yorker and more. A mentor, board member and frequent speaker at martech conferences, Diana is also part of Women in Data UK, promoting data literacy and diversity in data science and analytics.
Frans Riemersma, Martech Analyst & Consultant, Martech Tribe
Frans Riemersma is a leading Martech expert, researcher, and speaker. Founder of MartechTribe, he helps brands optimize technology stacks. He co-authored key Martech reports on composability and GenAI. A lecturer at Business Universities & Schools, he shapes industry insights through research, consulting, and speaking at global events.
Alberto Mattiello, Business Futurist, Speaker, Author, Entrepreneur, Retail Hub
Based in Miami, Alberto Mattiello speaks and moderates over 100 events annually. His theories, including Innovation Success, Brand Robotics, and Multiverse AI have been covered in his books, including ‘Disruption,’ ‘Customer Success’ and ‘Marketing Thinking.’ He has also curated a series of MIT Sloan books for the Italian edition and contributed to Confindustria as a scientific committee member.
Alberto mentors startups and retail giants as a Head of Innovation at Retail Hub and teaches Marketing and Innovation at top institutions, including Imperial College London and Bocconi University. In the past, he led Future Thinking at Wunderman-Thompson and co-founded companies: Eitherland, the first outdoor workplace ecosystem that won several design awards, and LabNext agency, recognized by Wired as “the Italian Think Tank.” Today, he helps steer companies toward Innovation Success and connect the dots between new technologies, business opportunities, and emerging market expectations.
