Date
29 May 2024
Time
14:00 – 21:00
Location
Fondazione Riccardo Catella, Milan
(View on Google Maps)
Language
Italian / English
In Partnership With
About the Event
Elevate Customer Data For Marketing: Leverage CDP Momentum in Your Business is a one-day event that offers Marketing Decision Makers the opportunity to learn more about the key role that Customer Data Platforms play in the MarTech ecosystem. MarTech architecture continues to shift, with developments such as composability and real-time data activation. CDPs, however, continue to act as a bridge between various data sources and marketing tools, ensuring a seamless and unified customer experience across channels.
Join us for this afternoon event, where attendees will have the opportunity to listen to a keynote speech by a Forrester expert, understand how different CDP use cases are implemented, listen to a client’s success story, and enjoy a networking aperitivo.
It is never too late to harness the potential of a modern marketing ecosystem for strategic and impactful business initiatives.
Main Topics
Customer Understanding
MarTech Ecosystem Integration
Industry Specific Use Cases
AI & ML Integration
Scalability
Privacy & Compliance
Real-Time Decision Making
Customer Retention Strategies
Flexibility
