Date
29 October 2025
Time
10:00 – 16:00
Location
DAMA Tecnopolo Data Manifattura Emilia-Romagna
(View on Google Maps)
Language
Italian
Organized By
In Co-Partnership With
About the Event
On October 29, 2025, at the heart of Italian technological innovation, the Tecnopolo di Bologna, the seminar “Revolutionizing Retail: The Power of Generative AI in Retail Media” will take place. The event is being organized by BitBang, in collaboration with SIM — Italian Marketing Association, the Department of Management — DISA — University of Bologna, and with the support of EuroCC Italy and IAB Italia.
In a context where Generative Artificial Intelligence (Gen-AI) is emerging as a driving force in the transformation of Retail Media, the seminar offers a strategic opportunity to explore how new technologies are enabling hyper-personalized advertising, dynamically generated content, and new consumer engagement models, while simultaneously improving the effectiveness of advertising investments.
Agenda
The day will begin at 10:00 AM with an opening talk by EuroCC Italy, highlighting the importance of this historical moment for Italian businesses and the opportunities offered by the internationally renowned IT4LIA AI Factory project — a strategic platform for the development and large-scale adoption of Artificial Intelligence solutions.
This will be followed by a formal welcome from Professor Gabriele Pizzi, professor at the University of Bologna and representative of SIM, who will present the scientific and organizational vision of the event.
The morning will continue with a series of talks by experts from both academia and industry, offering an in-depth analysis of the impact of Gen-AI on Retail Media.
After the lunch break, the event will move into its core session: an afternoon roundtable discussion featuring companies invited by IAB Italia and BitBang. This session will foster a stimulating, multidisciplinary dialogue on the opportunities and challenges surrounding the adoption of Generative AI. The roundtable will be moderated by Professor Gabriele Pizzi and Andrea De Marco.
Finally, at 4:00 PM, participants will have the exclusive opportunity to experience a virtual visit to the Leonardo supercomputer – one of the most powerful computing infrastructures in the world, hosted at the Tecnopolo. The visit will be presented through a projected video and will serve as both a symbolic and tangible moment to understand the role of high-performance computing in the digital transformation of the retail sector.
Agenda
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09:30Registrations
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10:00Welcome & Introduction (Gabriele Pizzi, Università di Bologna & Mauro Penza, DAMA Tecnopolo)
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10:30L’ecosistema Retail Media: industria, distribuzione e agenzie tra make & buy (Francesca Negri & Alessandro Iuffmann Ghezzi, Università Cattolica di Piacenza)
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11:00Personalization at scale. Come analizzare grandi quantità di dati per creare customer experience cucite sui bisogni e sui comportamenti dei clienti (Emanuele Frontoni, Università di Macerata)
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11:30Coffee Break
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11:45Cappuccetto Rosso e l’AI. Una strategia data-driven per il Retail (Andrea Bedeschi, BitBang)
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12:15Retail Media: nuove sfide e tendenze future (Marco Zanardi, Retail Institute Italy)
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12:45IAB - Retail Media 2025 Report (Sergio Amati, IAB Italia)
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13:15Networking Lunch
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14:30Round Table (Esselunga: Flora Leoni, Gianmaria Luise; Fater: Francesca Mazzoni, Salvatore Croce; CINECA: Eric Pascolo)
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16:00Virtual Tour of Leonardo (Eric Pascolo, CINECA)
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16:15Closing Remarks (Andrea De Marco, BitBang)
Sergio Amati
IAB Italia
General Manager
Andrea Bedeschi
BitBang
Executive Advisor
Salvatore Croce
Fater
Data Science and AI Manager
Andrea De Marco
BitBang
CIO
Emanuele Frontoni
Università di Macerata
Full Professor of Computer Science UNIMC
Alessandro Iuffmann Ghezzi
Università Cattolica di Piacenza
Assistant Professor of Marketing
Flora Leoni
Esselunga
Head of Retail Media
Gianmaria Luise
Esselunga
Innovation Manager
Francesca Mazzoni
Fater
Sales & Digital Business Analyst Manager
Francesca Negri
Università Cattolica di Piacenza
Assistant Professor of Marketing
Eric Pascolo
CINECA
HPC Industrial Solution Architect and PM
Mauro Penza
DAMA Tecnopolo
Ass. to allo Sviluppo Economico e Green Economy, Lavoro, Formazione; Funzionario di Staff dell'Assessore
Gabriele Pizzi
Università di Bologna
Associate Professor of Marketing
Marco Zanardi
Retail Institute
Presidente
Who is the event for?
This seminar is a must-attend event for marketers, retailers, digital professionals, and innovation stakeholders, offering a comprehensive and practical overview of the impact of Generative Artificial Intelligence on the future of commercial communication.
