ISBA World Meeting

BitBang is excited to participate in the 2024 World Meeting of the International Society for Bayesian Analysis (ISBA), which will take place at Ca’ Foscari University in Venice from July 1 to 7. Following previous editions in Canada and China, this event promises to be a remarkable gathering in a historic location.

The scope of the ISBA World Meeting is to bring together the international statistical community of researchers and professionals who develop Bayesian methods and apply them to challenging problems in different fields, ranging from economics and finance to business, industry, biostatistics, pharmaceutical statistics, environmental statistics, and more.

Bayesian methods have been a cornerstone for Digital Marketing. They provide reliable means to handle uncertainty, manage noisy data, incorporate prior information, and update hypotheses based on new data. Recently, Bayesian Analysis has contributed greatly to machine learning and artificial intelligence, serving as a fundamental pillar of probabilistic modelling and inference in data science.

BitBang aims to bring the most advanced data science competencies to the world of Marketing Technologies and Customer Analytics. Participation in this prestigious event comes at a time of significant advances statistical technologies. The ISBA World Meeting is a great opportunity meet professionals, researchers, and innovations in the field and to acquire valuable insights to foster our clients’ growth.