Retail & Omnichannel Strategy: Innovation in Format and Consumption

The 5th edition of this retail event will cover analysis and comparisons on the market revolution, the channel mix, attention to new consumer needs and the link between services and territory. The values of sustainability and the importance of technology underpin the retail revolution. What are the drivers that govern the choices of a customer increasingly attentive to product traceability and the impact of consumption in sustainable terms? How do companies react in the new dialogue with their target audience, in light of the economic contingency that the global market is going through?

The close interrelation between physical shops and virtual shopping experiences, for an increasingly personalised and innovative customer journey.

As sponsors at the event, our CEO, Giovanni Lorenzoni will be presenting Customer Obsession.

About the Talk.

Our CEO, Giovanni Lorenzoni, will be talking about how Customer Obsession is the real foundation of business transformation. It is this unwavering focus on our customers that keeps them coming back for more. When delivering exceptional customer experiences, we are required to have the right information at our fingertips, which then enables us to make informed decisions and continually improve our processes.