22 - 01 - 2025

Forrester’s Overview of 41 Providers

Forrester’s Customer Analytics Service Providers Landscape, Q4 2024 report gathers insights from 41 diverse providers that vary by size, type of offering, geography, and business scenario differentiation.

Forrester discusses the importance of customer analytics service providers in today’s business landscape.

The Forrester Customer Analytics Service Providers Landscape report underlines the critical role customer analytics providers play across various business maturity levels.

These providers enable organizations to:

  • Solidify customer data foundations
  • Build and deploy analytical models
  • Embed insights into customer experiences

The rapid maturation of the customer services analytics market allows buyers to amplify business returns and address talent, resource, and budget constraints.

Forrester identifies top business scenarios for customer analytics services market.

The core business scenarios that buyers prioritize when selecting customer analytics providers include:

  • Customer 360
  • Customer Retention
  • Personalization
  • Customer Experience

Buyers also look for providers that focus on specific extended business scenarios, such as:

  • Contextual Marketing
  • Customer Acquisition
  • Product Development
  • Customer Strategy Consulting
  • Marketing Optimization
  • Next Best Experience

Check out the report for an independent, third-party analysis of today’s customer analytics services market and the chance to gain insights that can elevate your company’s data-driven decision making.

Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester’s objectivity here.