{"id":7024,"date":"2025-09-12T15:15:42","date_gmt":"2025-09-12T13:15:42","guid":{"rendered":"https:\/\/bitbang.com\/?p=7024"},"modified":"2025-09-19T14:41:50","modified_gmt":"2025-09-19T12:41:50","slug":"bitbang-inclusa-nel-report-the-marketing-measurement-and-optimization-services-landscape-q3-2025-di-forrester","status":"publish","type":"post","link":"https:\/\/bitbang.com\/it\/news\/collaborazioni\/bitbang-inclusa-nel-report-the-marketing-measurement-and-optimization-services-landscape-q3-2025-di-forrester\/","title":{"rendered":"BitBang inclusa nel report \u201cMarketing Measurement And Optimization Services Landscape, Q3 2025\u201d di Forrester"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Panoramica di Forrester su 16 provider del settore<\/h2>\n\n\n\n<p>Il report di Forrester <em>The Marketing Measurement and Optimization Services Landscape, Q3 2025<\/em> raccoglie approfondimenti provenienti da 16 fornitori diversi, che variano per dimensioni, tipologia di offerta, area geografica e differenziazione in base allo scenario di business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Forrester evidenzia l\u2019importanza dei fornitori di servizi di marketing measurement e optimization nel contesto aziendale odierno.<\/h2>\n\n\n\n<p>I professionisti del marketing si rivolgono ai servizi di marketing measurement e optimization per:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Misurare l\u2019efficacia incrementale delle attivit\u00e0 di marketing attraverso i diversi canali<\/li>\n\n\n\n<li>Consigliare l\u2019allocazione ottimale del budget media<\/li>\n\n\n\n<li>Creare piani di scenario proattivi<\/li>\n<\/ul>\n\n\n\n<p>Il report di Forrester<em> The Marketing Measurement and Optimization Services Landscape<\/em> sottolinea il ruolo cruciale che questi fornitori svolgono a supporto di aziende con diversi livelli di maturit\u00e0.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Forrester delinea i principali scenari di business per il mercato dei servizi di marketing measurement e optimization.<\/h2>\n\n\n\n<p>Gli scenari di business principali che i buyer considerano prioritari nella scelta di fornitori di servizi di marketing measurement e optimization includono:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strategic Marketing Mix Analysis and Reporting<\/li>\n\n\n\n<li>Experimental Design<\/li>\n\n\n\n<li>Marketing Budget Optimization<\/li>\n\n\n\n<li>Scenario Planning for Marketing Strategy<\/li>\n\n\n\n<li>Unified Measurement Analysis<\/li>\n<\/ul>\n\n\n\n<p>BitBang ha riportato che i clienti li scelgono pi\u00f9 spesso per questi tre scenari di business estesi:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Attribution Modeling<\/li>\n\n\n\n<li>Data Quality Diagnostics<\/li>\n\n\n\n<li>Owned \/ Earned Marketing Measurement<\/li>\n<\/ul>\n\n\n\n<p>Consulta il report per un\u2019analisi indipendente di terze parti sul mercato dei servizi di marketing measurement e optimization e per approfondire come orientarsi in un contesto in continua evoluzione.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">L\u2019impegno di BitBang per le decisioni basate sui dati<\/h2>\n\n\n\n<p>BitBang \u00e8 una societ\u00e0 di consulenza indipendente e orientata all\u2019innovazione, specializzata in dati, analytics e AI. Grazie a competenze avanzate e a una rete all\u2019avanguardia di partnership tecnologiche, BitBang progetta ed esegue soluzioni personalizzate end-to-end che supportano decisioni basate sui dati e favoriscono una crescita aziendale misurabile.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Scopri la panoramica di Forrester su 16 fornitori, diversi per dimensioni, tipologia di offerta, area geografica e differenziazione in base allo scenario di business.<\/p>\n","protected":false},"author":8,"featured_media":7019,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[115,114],"tags":[],"class_list":["post-7024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-collaborazioni","category-ottimizzazione"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BitBang inclusa nel report \u201cMarketing Measurement And Optimization Services Landscape, Q3 2025\u201d di Forrester - 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