{"id":6348,"date":"2025-01-22T18:02:57","date_gmt":"2025-01-22T17:02:57","guid":{"rendered":"https:\/\/bitbang.com\/news\/non-categorizzato\/bitbang-recognized-in-forresters-customer-analytics-service-providers-landscape-q4-2024-report\/"},"modified":"2025-09-10T11:40:43","modified_gmt":"2025-09-10T09:40:43","slug":"bitbang-recognized-in-forresters-customer-analytics-service-providers-landscape-q4-2024-report","status":"publish","type":"post","link":"https:\/\/bitbang.com\/it\/news\/customer-analytics-it\/bitbang-recognized-in-forresters-customer-analytics-service-providers-landscape-q4-2024-report\/","title":{"rendered":"BitBang inclusa nel report \u201cCustomer Analytics Service Providers Landscape, Q4 2024\u201d di Forrester"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">L\u2019analisi di Forrester su 41 provider del settore<\/h2>\n\n\n\n<p>Il report <em>Customer Analytics Service Providers Landscape, Q4 2024<\/em> di Forrester raccoglie insight da 41 provider specializzati, differenti per dimensioni, tipologia di offerta, presenza geografica e scenari di business coperti.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Forrester evidenzia il ruolo strategico dei provider di customer analytics nel panorama attuale.<\/h2>\n\n\n\n<p>Il report sottolinea come i servizi di customer analytics siano fondamentali per aziende a diversi livelli di maturit\u00e0 digitale, consentendo alle organizzazioni di:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Consolidare le fondamenta dei dati cliente<\/li>\n\n\n\n<li>Sviluppare e implementare modelli analitici<\/li>\n\n\n\n<li>Integrare gli insight nei touchpoint della customer experience<\/li>\n<\/ul>\n\n\n\n<p>L\u2019evoluzione rapida del mercato dei customer analytics consente oggi alle aziende di massimizzare i ritorni di business, superando le sfide legate a competenze, risorse e budget.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Gli scenari di business prioritari secondo Forrester<\/h2>\n\n\n\n<p>Secondo Forrester, i principali scenari su cui si concentrano gli acquirenti di servizi di customer analytics sono:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Customer 360<\/li>\n\n\n\n<li>Customer Retention<\/li>\n\n\n\n<li>Personalizzazione<\/li>\n\n\n\n<li>Customer Experience<\/li>\n<\/ul>\n\n\n\n<p>Inoltre, cresce l\u2019interesse verso provider con competenze su scenari estesi come:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Contextual Marketing<\/li>\n\n\n\n<li>Customer Acquisition<\/li>\n\n\n\n<li>Sviluppo prodotto<\/li>\n\n\n\n<li>Consulenza strategica sul cliente<\/li>\n\n\n\n<li>Ottimizzazione del marketing<\/li>\n\n\n\n<li>Next Best Experience<\/li>\n<\/ul>\n\n\n\n<p><strong>Consulta il report per un\u2019analisi indipendente del mercato dei servizi di customer analytics.<\/strong><br>Un\u2019opportunit\u00e0 per ottenere una visione aggiornata e autorevole, utile ad accelerare il processo decisionale data-driven della tua azienda.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Scopri la panoramica di Forrester su 41 provider che si differenziano per dimensioni, tipologia di offerta, area geografica e scenari di business.<\/p>\n","protected":false},"author":8,"featured_media":6349,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[100,124],"tags":[],"class_list":["post-6348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-analytics-it","category-customer-experience"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - 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