{"id":4296,"date":"2023-11-21T17:25:11","date_gmt":"2023-11-21T16:25:11","guid":{"rendered":"https:\/\/bitbang.com\/?p=4296"},"modified":"2023-11-29T10:39:01","modified_gmt":"2023-11-29T09:39:01","slug":"customer-data-platform-comprarla-costruirla-o-comporla","status":"publish","type":"post","link":"https:\/\/bitbang.com\/it\/news\/customer-data-platform-it\/customer-data-platform-comprarla-costruirla-o-comporla\/","title":{"rendered":"Customer Data Platform: comprarla, costruirla o comporla?"},"content":{"rendered":"\n<p>Il Customer Data Platform Institute propone un corso per esplorare tre diverse modalit\u00e0 con cui un&#8217;azienda pu\u00f2 decidere di dotarsi di una CDP.<\/p>\n\n\n\n<p>Una Customer Data Platform \u00e8 una soluzione volta a ottimizzare i dati customer raccolti dall&#8217;azienda &#8211; creando e arricchendo profili, costruendo segmenti, etc &#8211; e ad impiegarli per l&#8217;attivazione e la comunicazione.<\/p>\n\n\n\n<p>Se stai selezionando una CDP, questo corso ti aiuter\u00e0 a comprendere peculiarit\u00e0 e implicazioni dei diversi approcci, e a selezionare quello che meglio risponde alle specifiche esigenze del tuo business.<\/p>\n\n\n\n<p>Il corso \u00e8 gratuito ed \u00e8 in lingua inglese. Puoi accedere tramite il riquadro in fondo a questa pagina o tramite questo link: <strong>Vai al corso &#8220;<a href=\"https:\/\/www.proprofs.com\/classroom\/3241431\/6838\">Build, Buy, or Compose: Picking the Best Approach to Your Company CDP<\/a>&#8220;<\/strong> .<\/p>\n\n\n\n<p>BitBang rappresenta il Chapter italiano del Customer Data Platform Institute.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il Customer Data Platform Institute presenta un corso per esplorare  tre diverse modalit\u00e0 con cui un&#8217;azienda pu\u00f2 decidere di dotarsi di una CDP.<\/p>\n","protected":false},"author":6,"featured_media":4122,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[105],"tags":[],"class_list":["post-4296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-data-platform-it"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Customer Data Platform: comprarla, costruirla o comporla? 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